Makeup in Pakistan is not about keeping up – it's about impressing with style that caters to our climate, skin tones and culture. If you're curious about which looks will prevail in 2025, you've come to the right place.
Glowing, “Glass Skin” Bases
One major trend is the shift from heavy, masklike coverage to light, dewy skin. That means dewy foundations, lightweight tinted moisturisers and highlighters that are worn subtly. It has been reported that Pakistan’s beauty enthusiasts are lapping up this change.
Get the look: Keep a light base, go low on the powders and give yourself some subtle shine at the end with soft radiance highlighter.
Why it works in Pakistan: Because of the heat and humidity, heavy textures are not cozy; instead, a light glow is.
Bold Eyes & Graphic Liner
In 2025, it’s all about eyes. From mere floating liner looks to a hot neon wing or coloured kajals, Pakistan’s trends are bending towards mixed and creative eye designs.
Tip: Use a water-resistant liner, try emerald or electric blue colored eyeliner, or simply draw a thin, bright line to lift your lash line.
Local adaptation: Use muted colors during the day and brighten them up for weddings or special occasions.
Blush Overload & Sun-Kissed Blush
The era of "just cheeks" is over; blush is now spreading to noses and eyelids to create a more organic, flushed appearance. Mauve, coral, and peach hues are popular in Pakistani fashion.
Advice: For continuity, lightly apply blush to the eyelids, nose bridge, and apples of the cheeks.
Ideal for the skin tones of Pakistanis: Warm blushes look great with tan and olive undertones.
Sun-Kissed Blush & Blush-Overload
The days of "just cheeks" are over; blush is now spreading to noses and eyelids to create a more organic, flushed appearance. Peach, coral, and mauve hues are in vogue in Pakistan.
Ideal for skin tones in Pakistan: Olive and tan undertones look great with warm blushes.
Advice: For consistency, lightly apply blush to the eyelids, nose bridge, and apples of the cheeks.
Glossy Comebacks & Lip Oils
Gloss and lip oils are making a big comeback in 2025, especially in rosy pinks, nudes, and cherry reds for Pakistani consumers, after years of dominating matte lips.
What to try: A lip oil with moisturizing components, or a sheer gloss or tint with a touch of sheen.
Why it functions: Gloss adds hydration and youthfulness, two qualities valued in humid climates.
Natural Finish & Minimal Brows
Softer definition and more natural, fluffed-up brows are replacing overly sculpted brows. This shift toward "your brows but better" is supported by the trend in Pakistan.
Advice: Lightly fill in sparse areas with brow gel or a tinted spoolie, then brush upward.
Fit for Pakistan: It looks good in both formal and informal settings and requires little upkeep.
Metallic Accents & Eyes Metallic shadows and shimmer are back, whether for evening wear or holiday attire. Gold, bronze, and rose-gold hues are becoming more and more popular among Pakistani beauty enthusiasts.
How to wear it: Keep the base fresh, choose a metallic shade for the lid, and pair it with a neutral crease color.
Where to use: Perfect for mehndi nights, weddings, or any occasion where you want to add a little extra glitz.
One Statement Feature + Soft Base
A clever trend is to highlight one feature (such as vibrant lips or bold eyes) and keep the majority of your makeup subtle and soft. This well-rounded style is perfect for daily use in Pakistan.
An example of a combination would be a deep berry matte lip with little eye makeup or sheer foundation with bold eyeliner.
Why it functions: Effective, wearable, and adaptable to both formal and informal settings, day or night.
Items to Add to Your Kit (purchase on Nuvari)
- Dewy, lightweight foundations
- Water-resistant/colored eyeliners
- Warm-tone blushes in peach/coral/mauve
- Glossy tints or lip oils
- Metallic shadows or eye crayons
(Browse the Nuvari Makeup collection for these categories and discover affordable, authentic options.)
Final Thoughts
The makeup trends in Pakistan for 2025 reflect confidence, innovation and adaptability. Whether you’re going for a fresh daily look or prep for a big event, the key is: embrace skin-friendly bases, pick a feature to highlight, and have fun with colours and textures. With these insights and the right product picks, you’ll stay ahead of the curve — stylish, local and totally you.
